FSSAI issues notices to 14 food companies over misleading ‘healthy,' ‘organic’ claims

New Delhi ( Raghwendra Pratap Singh) : The Food Safety and Standards Authority of India (FSSAI) on Sunday issued notices to 14 food business operators (FBOs) for allegedly using misleading brand names, trade names and product claims in violation of the Food Safety and Standards Act, 2006.

The companies served notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, Neuherbs, Organic Wisdom, Shine Organic, Two Brothers Organic Farms, World of Organic, Storia and Iota Water.

The notices were issued for the use of terms such as "organic" and "healthy" in product names and claims. The products include bread, poha, vitamins, pizza bases, chips, oil, ghee and drinking water.

In its notice, FSSAI said, “FBOs are directed to strictly comply with the established labelling and display regulations to prevent consumer deception.”Among the prominent names flagged is Emami Healthy & Tasty, the cooking oils arm of the Kolkata-based Emami Group.

FSSAI said its trade name is "likely to mislead consumers and appears to be in contravention of applicable FSSAI regulations”.