'We have no sleep': What it's like to run a round-the-clock celebrity fan page

He's a researcher for the social media account Buzzing Pop, which has 250,000 followers on X and posts round-the-clock news and gossip about the biggest celebrities in the world.

A quick scroll through Buzzing Pop's page reveals a video of Lady Gaga checking on a photographer who's fallen over on the red carpet, a list of Justin Bieber albums that have suddenly returned to the chart, and a snippet from Zara Larsson's viral appearance on podcast Call Her Daddy.

"We're always keeping up - it's crazy but we love it," says Jay. "We are so passionate".

Jay is part of a new generation of social media creators whose job it is to provide constant updates on fans' favourite film, TV and music stars. These pages cover everything from glam red carpet appearances to micro-updates on who stars have unfollowed or how many people have streamed their new single.

"We don't see ourselves as traditional journalists," says Jay, "but there's a responsibility once you have a large audience."

He says the team sources updates from reputable media publications such as Billboard and The Hollywood Reporter but does also receive anonymous tip-offs.