Swami Avimukteshwaranand announces launch of ‘Go-LX’ platform to keep cows out of slaughter chain

lucknow ( Raghwendra Pratap Singh) : In a move blending religious activism with digital outreach, Shankaracharya of Uttarakhand-based Jyotirmath, Swami Avimukteshwaranand Saraswati, on Thursday (May 21, 2026) announced the launch of GO-LX, an online platform aimed to buy cows and prevent them from getting slaughtered.

The Shankaracharya is currently undertaking a cow protection yatra across Uttar Pradesh. The campaign began earlier this month and is expected to continue until July.

Swami Avimukteshwaranand Saraswati, the Shankaracharya of Jyotirmath (Uttarakhand), leads a multifaceted movement to stop cow slaughter and beef exports. His efforts span digital tech, mass grassroots mobilization, political ultimatums, and public advocacy. He frequently organizes large-scale, state-wide marches and religious campaigns to rouse public awareness.

He has led a fierce advocacy movement demanding that the Indian government officially declare the cow as Rashtra Mata (Mother of the Nation) or Rajya Mata.

He has proposed building Ramadhams (cow shelters housing 100 cows each) in every assembly constituency, and has demanded that the government implement a dedicated emergency ambulance service (like '108') for cows.